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Unitec Institute of Technology

Historically Unitec produced programme brochures on a yearly basis which meant that information was always out of date and didn’t give the customers the correct information they needed to make informed decisions about their studies. The main challenge was that the update process was slow, tedious and took a couple of months to bring a programme brochure to market, which by then was out of date already. This proved highly ineffective and Unitec was lagging behind other institutes who had their brochures out months earlier. A new system was needed to ensure their programme brochures were kept up to date and current to what their customers need and want.

Our team created an online solution, building a user interface that linked to Unitec’s website and CRM. This system pulls up to date and current information from their website and compiles it into professionally and neatly produced Personalised Study Guides. This is highly effective as it now allows customers to choose the subject areas they are interested in and then build bespoke Study Guides based on their needs and interests. These brochures are now timely, readily available at any time and can be ordered in a matter of minutes. It has also created a single point of truth now – Unitec’s website is now the single platform that needs to be checked and kept up to date.